If you follow this blog, you probably know I’m not a fan of social media (ironic, considering blogging is a form of social media, but anyway…). So I was happy to hear about the demise of Vine,* which is basically YouTube with a much shorter attention span, where users post 6-second videos. Yes, you read that right. Six seconds of video, played on a loop until the viewer gets sick of it and it’s no longer amusing or funny or whatever it was supposed to be.
Apparently, Vine is being shut down (although the existing videos will remain in an archive) because it did not keep up with the innovative pace of Twitter, Snapchat, and other popular social media sites. Why did Vine not last? Perhaps because users wanted something with a little more substance, so they turned to YouTube. Maybe they wanted to upload pictures instead of videos, so they went on Instagram.
Oddly enough, I’ve also been hearing things about Twitter (the parent company of Vine) and Tumblr (owned by Yahoo!, which was recently bought by Verizon) also having problems. So maybe Vine represents the beginning of the end for social media in general, and we can all return to having face-to-face conversations instead of burying our heads in our phones all the time. I do recognize that this is an unlikely outcome because social media sites come and go all the time, but I can dream, right?
*But I was not happy upon realizing that Vine’s shutdown means that people will be out of jobs.