Vine’s Been Cut Down

If you follow this blog, you probably know I’m not a fan of social media (ironic, considering blogging is a form of social media, but anyway…). So I was happy to hear about the demise of Vine,* which is basically YouTube with a much shorter attention span, where users post 6-second videos. Yes, you read that right. Six seconds of video, played on a loop until the viewer gets sick of it and it’s no longer amusing or funny or whatever it was supposed to be.

Apparently, Vine is being shut down (although the existing videos will remain in an archive) because it did not keep up with the innovative pace of Twitter, Snapchat, and other popular social media sites. Why did Vine not last? Perhaps because users wanted something with a little more substance, so they turned to YouTube. Maybe they wanted to upload pictures instead of videos, so they went on Instagram.

Oddly enough, I’ve also been hearing things about Twitter (the parent company of Vine) and Tumblr (owned by Yahoo!, which was recently bought by Verizon) also having problems. So maybe Vine represents the beginning of the end for social media in general, and we can all return to having face-to-face conversations instead of burying our heads in our phones all the time. I do recognize that this is an unlikely outcome because social media sites come and go all the time, but I can dream, right?

*But I was not happy upon realizing that Vine’s shutdown means that people will be out of jobs.

11 thoughts on “Vine’s Been Cut Down

  1. Yeah … Vine seems to have been the video version of Twitter, which is having its own problems. Maybe, hopefully, people are realizing that something that you need to pay attention to longer than the average sneeze might actually be worthwhile.

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  2. The problem with social media in general (as a business) is that you can get a lot of users and still not make much (or any) money. I guess Facebook has managed it, but they seem to be the exception. Or you can be like Google+ where the company makes money elsewhere, but then they couldn’t get the users.

    So, Vine may well have been a very fertile medium for art (art in general thrives in limitations, after all — maybe it’s the video equivalent of a haiku). I gather they had an enthusiastic user base, but, from a corporate point of view, that doesn’t mean much if it doesn’t get you to your financial targets,

    The end of social media? Unlikely. I expect we’ll see more different ones come and go until somebody figures out how to make them more profitable. Ello is still hanging in, but they’ve apparently found a niche (artists and “creatives”), so maybe that’s helping. For now.

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    • It is always interesting to hear about all these no-name social media sites. You wonder why they never get big, and then you realize it’s because Facebook and Twitter still have a monopoly on the “market.”

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  3. Not being on Vine, myself, I was never in all those years part of the community, but I see you are positively snarky at its untimely dismantling. It is true that social media supplants what good conversationalists think of as proper interaction, but that doesn’t mean you should run from YouTube, Instagram, etc. I am quite certain this is not the end of social media, but if you do, by some unlikely chance, cross into another dimension in outer space somewhere, when social media amounts to zero, maybe we will hear from you six seconds after you’ve gone… or perhaps your forwarding address will say please leave me mail for me in 140 characters.

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      • “…I will continue to snark it to death.”

        Which is a popular thing on social media, too, at least on Facebook. Sometimes it seems that Facebook was created primarily so that people would have a place to get together and complain about Facebook

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